JOHN PREVEDELLO

Production Manager & Account Manager

John Prevedello began his advertising agency career in 2004 when he founded Prevedello & Associates, which later evolved into Prevedello Hettick Marketing and Constellation Marketing Group.

Before launching his agency, John spent 15 years in the media industry, including 14 years at KEZI-TV, where he held roles in sales, sales management, and station management. He also served as Radio Sales Manager at Cumulus Media, giving him a broad understanding of both broadcast and client-side advertising needs.

In his current role at Prevedello Hettick Marketing, John leads client management, creative direction, and production coordination. He is known for helping clients uncover unique creative opportunities and develop strategic advertising plans that stand out in competitive markets. By combining business insight, media experience, and a strong creative perspective, John helps shape campaigns that are both memorable and effective.

A proud graduate of North Eugene High School and Linfield College, John holds dual degrees in Business and Communications.

SCOTT HETTICK

Media Director & Account Manager

Scott Hettick brings more than 35 years of media planning, buying, and advertising experience to his clients. His career includes serving as Media Director for Baden & Company, operating Hettick Media Services, and working at Grey Advertising in New York City. Throughout his career, Scott has helped businesses and organizations develop strategic media campaigns that drive measurable results across a wide range of industries.

A 1984 graduate of Canby High School, Scott earned his degree in Journalism from the University of Oregon in 1990. Over the years, he has developed and executed media strategies for prominent brands and organizations including McDonald’s, the University of Oregon, State Farm Insurance, Jerry’s Home Improvement, and SELCO Community Credit Union. Today, he works with clients such as Oregon Community Credit Union, Treasure Valley Subaru, Kiefer Mazda, Team Mazda, Knife River, Summit Subaru, and Big Country RV, among many others.

Scott’s expertise spans the entire media landscape, from traditional channels such as local broadcast television, cable, and radio to today’s most advanced digital platforms. He develops integrated media strategies that leverage connected TV and OTT services, YouTube, Spotify, Pandora and Podcasts, paid social media, digital display, and emerging audience-targeting technologies. His deep understanding of both legacy and digital media allows him to identify the most effective mix of channels to maximize reach, engagement, and return on investment for his clients.

Known for his data-driven approach, Scott invests heavily in media research and analytics. He subscribes to Comscore television ratings, Nielsen and Eastlan radio ratings, and GaleForce media buying software to ensure every recommendation is supported by reliable audience insights and performance data. His commitment to research and accountability helps clients make informed marketing decisions and achieve stronger results.

Scott currently serves as Vice President of the KLCC NPR Foundation Board. Outside of work, he enjoys running half marathons, skiing, hiking, spending time with Rosy the Border Collie, and talking about his daughters.

LISA PREVEDELLO

Business Manager

Creativity, big ideas, and inspiration may drive successful advertising campaigns, but behind every effective marketing effort is precise financial management. With more than 21 years of agency business management experience, Lisa has built a reputation for accuracy, accountability, and attention to detail in every aspect of agency operations.

Since the founding of Prevedello Hettick Marketing, Lisa has served as the agency’s sole Business Manager, overseeing all client billing, budget tracking, vendor payments, financial reporting, and co-op reimbursement programs. She ensures that invoices are processed accurately and on time, budgets remain on track, and financial records reconcile seamlessly month after month.

Lisa’s commitment to timeliness and precision provides clients and agency partners with confidence that every dollar is accounted for and every financial obligation is managed efficiently. Her steady oversight and dedication to operational excellence have been instrumental to the success and growth of both PHMC and Constellation Marketing.

Prevedello Hettick Marketing Group also owns and is affiliated with Constellation Marketing Group, a large network of marketing specialists that clients can hire individually or collectively as an advertising agency through Constellation Marketing.